What Exactly Is SEO?
SEO stands for Search Engine Optimization, which is simply a way to optimize your website so that it ranks higher on Search Engine Results Page (SERP). Big search engines, like Google, use SEO to identify and rank the data, or contents, of your website and display it in the results of a user’s query.
SEO helps all your online content meet the requirements of search engines and the subsequent requirement of search engine users. Without SEO, search engines will never even consider showing any part of your website to target audiences.
In the digital marketing world, SEO is a tool designed to increase relevant web traffic to your website by promoting it through non-paid, or organic, search results on Google.
Why SEO Is Important in Marketing
If you think Google is not important for the success of your organization, you have been gravely misled. A major search engine like Google is the bread and butter of any relevant small-to-medium sized enterprise (SME) currently in existence. It is also an essential part of all larger enterprises.
Think about it, if you want to buy something, need any kind of service or want a question answered, what is the first thing you do? You ask Google for it. You type in the Google search bar, ‘buy new phone’ and within one second, Google gives you billions of results.
You and many others, however, will never go past the first or second page of the results. Typically, the first result on the first page will have your answer to any query as it does for more than one third of all users.
This is because Google accurately ranks and displays the best results for each query on top to fulfill your request. SEO enables your website to reach those top spots when someone searches something relevant to your field of business.
Just imagine the amount of web traffic you can get if you rank high on Google SERP. The exposure and subsequent sales you make can quickly become overwhelming. This is the power of SEO and this is why your business or website needs to utilize it.
Beginner’s Guide To Marketing
How We Can Help
At Beginner’s Guide to Marketing, we empower business owners to effectively market their business on their own, through learning. The learning doesn’t just end with business owners either! Whether you’re looking to improve your marketing skills, want to learn something new to add to your resume or perhaps you’re just getting started in marketing, our training materials are aimed to help everyone. We provide guidance through our training courses and specialized books, all focused on beginners who are looking to learn and implement powerful marketing tools.
The Beginner’s Guide to SEO is a part of our book series, The Beginner’s Guide to Marketing aimed at providing valuable information to eager learners looking to market and scale their business, to learn some new skills, and more!
To further help those looking to learn more on SEO, our elves are in the process of creating a training course to walk you through the basics of SEO from – so make sure you subscribe below so you don’t miss the launch!
Here are just some of the things you can learn
From our Beginner's Guide to SEO
These include all the things you can optimize on your website and its pages to influence ranking on SERPs. You will learn basic things like:
- Keyword Research
- User Intent
- Headings and Meta Details
- Image Optimization
- Internal Linking
- Voice Search Optimization
These are all the things outside of your website that influence your ranking on SERPs. You will understand external factors influencing SEO such as:
- Link Building
- Anchor Text and Backlinks
- Guest Blogging
- Social Media Impacts
- Podcasts and Videos
- Negative SEO (yes, it’s a thing)
- Competitor Research
- Local SEO
These are all the complex things like coding and structure that influence your website’s ranking and Domain Authority (DA). You will be able understand and influence complex factors like:
- Page Speeds
- Fixing Crawl Errors
- Creating SEO Friendly URL Structures
- Understand Structured Data
We will further guide you with detailed information most other guides miss out on and you will understand how to measure growth, analyze data and overcome obstacles including:
- Setting Up Analytics
- Running Audits
- Rebranding Your Business Without Losing Prior SEO Efforts
- Much More
Start Learning Today
What people say?
This guide covers all types of SEO but also provides a near complete marketing planning guide including web site, content, podcasts, etc and in general a well rounded companion to the authors other guides in the series. The book presents not just what but why, not just why but how and should sit on marketers desks or bookshelves as a reference.
As a marketing agency as well as the author, she knows the methodology to apply to create brand, identity, how to refine the little details and stays on top of new tools to facilitate success.
Topics and examples are well laid out and structured and will help marketers and companies to create a plan, implement, outsource or staff inside, and what is important to get done.
From blogging and video marketing, to podcasting and Canonical tags - after reading this I have so much more insight into building my marketing strategy and how all the pieces fit in together. I am keen to build high-quality SEO for my brand and I was blown away when I saw a section with exactly how to do that.
I love the way the author takes the time to explain everything in a way that meets me where I am as a digital marketer, while offering more in-depth for when I am ready to build out even further. This is my new Go-To book. Also, love all the free support provided in the links. Amazing!!