Facebook Advertising

What Is Facebook Advertising?

Facebook advertising is one of the most effective forms of social media marketing out there. Facebook lets you post ads on their platform that target audiences and help their users gain awareness of your business. It is an excellent way to create leads and convert prospects for your business.

Why You Should Advertise on Facebook

As the third most visited website in the world, Facebook has over 2.7 billion active users every month, which amounts to almost 60% of the global social networking population. These larger-than-life numbers make Facebook ads essential for any business.

You want to capture Facebook’s audiences for your business, and mastering Facebook advertising is the way to do it. If you can correctly use Facebook ads, it can be very profitable simply because of the platform’s large and growing user base.

Most marketers agree that Facebook advertising is the most effective out of all other social media marketing platforms in terms of reach and ROI. One of the main reasons Facebook ads provide effective ROI is because they are relatively less expensive and give better results.

Facebook has unmatched data of its users, who give this data voluntarily to use the platform. This helps in marketing because you have a better understanding of who your audience is and what they like, resulting in a highly targeted approach.

Beginner’s Guide To Marketing

How We Can Help

At Beginner’s Guide to Marketing, we understand that many business owners simply do not know how to market their business effectively. They end up paying others to do it – but why pay someone else when you can easily learn how to do it yourself?

We provide a no-fluff approach in our book, “The Beginner’s Guide to Facebook Advertising“, where you can learn all the basics you will need. This book will guide and give you an understanding of what is possible and how to create impactful ads on Facebook for your business.

Here are just some of the things you can learn

From our Beginner's Guide to Facebook Advertising

Setting Up Your Accounts

Every beginner needs guidance on how to set up their accounts. Even if you are tech savvy and can set up accounts on your own, you may still need guidance for the best practices of setting up business accounts on Facebook.

Creating, Managing and Troubleshooting on Facebook Pixel

As with any marketing campaign, you need measurements of your Facebook ad campaigns. Facebook Pixel is the analytics tool that helps you measure the effectiveness of your advertising and beginners must learn to create, manage and fix any issues by assessing the data provided by this tool.

The Difference Between "Boosting" a Post and Advertising

Boosting posts and Facebook advertising are different, and understanding the difference is important because they have different effects. You want the added advantage of customization features and thought-out methodology that comes with advertising and learn how to use it properly.


With Facebook remarketing, you will learn to identify your past visitors who bounced from your business to target them and run ads based on their behaviors. This skill will help you spark their interests again and regain any lost momentum from your campaigns.


If you want to properly learn Facebook advertising, you will need to learn how to fix holes in your campaigns. By learning how to troubleshoot, you will be able to correctly trace and correct issues that are obstructing the outcome of your campaigns.

How to Advertise on Facebook

Creating impactful ads that drive traffic and capture relevant audiences is what Facebook advertising is all about. This is where you start learning how to effectively advertise your business on Facebook for the best results.

How to Create a Custom Audience in Ads Manager

Targeting is one of the most important aspects of marketing and Custom Audiences is how you can segment and target audiences on Facebook. You will learn how to use sources such as app or website traffic, customer lists or engagement to create Custom Audiences and efficiently target users.

Split Testing

Learning how to split test, or A/B test, on Facebook is important for the efficiency of your advertising campaigns. It will give you insights and you will learn how to effectively use the results from these tests for future campaigns.


Timing is everything in most business or marketing matters – and learning dayparting will help you schedule the optimum timing for your Facebook advertising to get the best results. This will optimize your ads by showing them at the right time when they are most likely to get results.

Learning Never Stops!

We have only scratched the surface of what you will learn in our guide and there is much more that remains to be discovered, learned and implemented in your Facebook advertising efforts.

If you have the time and desire to increase your business’s reach and subsequent returns, learn all the basics there are and take your marketing strategy to the next level. It can save you a lot of money and resources on outsourcing your social media marketing needs.

If you wish to start learning today, simply check out our book, “The Beginner’s Guide to Facebook Advertising” on Amazon and reap the full benefits of Facebook advertising!

Customers reviews

What people say?

Elijah B.Amazon Review
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I'm not exactly a novice when it comes to facebook advertising. I have had some fairly good advertising campaigns. The problem is that there is a lot of information on how to advertise on facebook online but it's all over the place. After reading this book, I now know that my campaigns could have actually been a lot better if I had implemented a few things. This is where this guide shines. It gives you the information you need to get started (Content) but also gives you the right way to approuch your advertising (Context). Both are very important and when they are combined, the results you get are just so much greater! I highly recommend.
Charmaine M.Goodreads Review
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As an author I use Facebook ads often to advertise. Everything is so difficult, and it makes you think you’ve done things right, then it says you need to do more. This book is truly amazing and if you are looking to create effective ads and make some money - this is it. Jessica you did that!
ElizabethAmazon Review
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This book is EXACTLY what I needed to competently enter into the complex world of Facebook advertising. It took me by the hand and showed me how to advertise our business on Facebook effectively. The step-by-step process presented in this book saved us tons of money that we would have wasted on trial and error. Some books just get it right and this is one of them. Highly recommend.
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Amanda Lee
Ceo & Founder Crix
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Adam Cheise
Head Of Sales , Intel