What Should Your Business Post on Social Media (and How Often)?

What Should Your Business Post on Social Media (and How Often)

Marketing your business on social media?

Social media is a great channel for marketing and promoting your brand, especially for startups and small business. Many business owners, however, are new to social media marketing and unaware of how to utilize social media platforms like Facebook, Twitter, Instagram, etc.

Moreover, according to a Sprout Social study, 57 percent of social media users are annoyed by too many promotions and 41 percent will unfollow if you share irrelevant information. This means that what you post and how often you post makes a difference.

Which is why we have come up with some great social media post ideas for your business. Let’s discuss the answer to your wonderment around what should your business post on social media and how often.

What Should Your Business Post on Social Media?

The idea of social media posts is to reach as many prospects as possible, get them to follow you and convert your followers into paying customers. This is easier said than done, and you need to consistently post relevant and engaging content to keep them interested and convert overtime.

  1. Old & Latest Blogs

If you have a blog, which you should, you can post latest blogs on your social media to engage followers and increase traffic to your website at the same time. Just remember to make your blog’s content relevant and valuable to attract followers.

You can even utilize old blogs, pictures or any infographics that you have, as long as they are relevant.

  1. Upcoming & Latest Products & Events

Use your social media posts to create hype for your upcoming and latest products or events. This will keep your followers in the loop and promote your products and events before and after launch. After launch of products, you can even use features like Instagram shoppable posts to increase your sales.

  1. Giveaways & Contests

Everyone likes free stuff. You can post giveaways as a way to increase your followers and generate more hype for your products. Similarly, hosting contests that involve user-generated content (UGC) is a great way to engage followers.

You can ask them to post pictures, reviews, or anything that engages them to win valuable prizes. Moreover, you can even use your UGC in other posts, which is great because posting UGC means less work for you and it builds more trust between your business and customers.

How Often Should You Post?

This question is best answered depending on the social media platform and how many followers you have. For startups and small businesses with anywhere between 1,000 to 10,000 followers, here is an optimal breakup.

·         Facebook

Experts and studies suggest that Facebook posts bring optimal results when you post once a day and never more than twice a day. The recommended minimum is 3 times per week.

  1. Twitter

Twitter is a bit more varied because tweets have a short shelf life and larger accounts post up to a hundred tweets per day. For small business and startups, anywhere between 10 to 30 well spaced-out tweets is optimal. The bare minimum is once a day.

  1. Instagram

The best results from Instagram come when you post once or twice a day and avoid quick succession or weeks of disengagement. The bare minimum is twice a week.

  1. LinkedIn

LinkedIn is easy and you should post no more than once on a business day and no less than twice a week. Make sure to post in the mornings for best results.


There are plenty more social media posts your business can utilize for effective social media marketing and we will discuss them in detail another time. For the purpose of this blog, we have kept it short and mentioned the ones we believe to be the most effective to drive followers, traffic, awareness and sales.

Remember, what you post and how often you post matters, which is why you must be creative and deliberate with your posts.

To learn more about what should your business post on social media and how often, or all things marketing, please visit our website today.