Content Marketing

Let Us Help You Tell Your Story!

It may seem like content marketing is a complex form of marketing that involves blogs, articles, posts, videos and other online content. It undoubtedly involves creating content for all those things but, at its heart, effective content marketing is the art of attracting attention through compelling story telling.

It is a strategy focused on creating good customer relationships by consistently deliavering relevant, high-quality content to them. Unlike most marketing strategies, content marketing is a long-term online strategy that shows your business cares about its customers.

Your content is targeted and mostly delivered free to existing or former customers and prospects. Additionally, you want to establish yourself as the authority in your field of business, which also means delivering easily shareable and valuable content, in the form of solutions, for free.

This makes people loyal to your brand and they easily convert when the time comes to make purchases, which you may timely present them with. There are many different content marketing strategies but they all inspire and engage audiences by showcasing your authority and concern for the readers’ pain points.

Why Content Marketing Is Important for Your Business

No matter your content marketing strategy, if you conduct it efficiently, it drives increased traffic to your business (website), improves your image and increases overall sales. You can effectively attract prospects and nurture them to sell your products or services again and again.

Attention is everything in marketing and nothing attracts attention in our modern world like high-quality shareable content. Your business needs this type of attention, not only to convert prospects, but to hold their attention, build trust and loyalty and retain them for longer.

How We Can Help

Beginner's Guide to Marketing

At The Beginner’s Guide to Marketing, we try to empower people to market their business effectively and efficiently, on their own, through learning. We provide specialized “content” that focuses on beginners who want to learn and implement powerful marketing tools and strategies in their business.

Along with our numerous training courses, our book, “The Beginner’s Guide to Content Marketing“, is once such specialized content piece that provides everything beginners need to implement in their business.

Showing You The Ropes

At The Beginner’s Guide to Marketing, we try to empower people to market their business effectively and efficiently, on their own, through learning. We provide specialized “content” that focuses on beginners who want to learn and implement powerful marketing tools and strategies in their business.

Along with our numerous training courses, our book, “The Beginner’s Guide to Content Marketing“, is once such specialized content piece that provides everything beginners need to implement in their business.

Here are just some of the things you can learn from our Beginner’s Guide to Content Marketing

Defining a Target Audience

Clearly defining the right audience to target is the first and most important step for your business’s content marketing strategy. If you deliver high-quality content to audiences that do not find it interesting, relevant or useful, you might as well sit home and read it yourself.

SEO Basics

You will learn the basics of Search Engine Optimization (SEO), which is key in letting big search engines, like Google, know what your content is and who it should be delivered to. Moreover, you will learn how to use SEO best practices to increase your ranking and reach the top spot on the search engine results page.

Effective Blogging

Effective blogging is an excellent way to engage audiences and build your brand’s awareness. You will learn how consistent blogging is an effective way to improve your business’s image, boost your online traffic and retain prospects’ attention for longer.

Lead Magnets

Lead magnets form a bridge from exposure to trust and give prospects incentive to share their email and other contact information with you. You will learn how you can use content to create lead magnets that build a large customer base and bring sales leads for your business.

Landing Pages

Landing pages offer and encourage people to take action. They include specialized content that promotes conversions, and you will learn how to create compelling landing pages that effectively convert visitors to your website.

Infographics

Everyone loves good infographics and they are one of the most shareable pieces of content you can create. They require useful content, good design and ease of sharing. You will learn how to use shareable infographics to expand your reach and establish your authority online.

Podcasts

Radio may be dead but podcasts are alive and booming. They have increased in popularity unlike any other form of content. Your business can take advantage of this boom by learning how to leverage podcasts to build trust, loyalty and establish authority.

Videos

You will learn the basics of Search Engine Optimization (SEO), which is key in letting big search engines, like Google, know what your content is and who it should be delivered to. Moreover, you will learn how to use SEO best practices to increase your ranking and reach the top spot on the search engine results page.

Social Media in Content Marketing

Social media is a big part of content marketing and creating shareable quality content for social media is important for your business. You will learn how you can use your content on social media to drive traffic to your business.

Creating an Effective Content Marketing Strategy

Every business is unique and requires a slightly tweaked content marketing strategy to cater to its prospects and customers. You will learn how to create an effective strategy that works for your business and its target audiences.

We love our clients

Our clients range from small
startups to global corporations