Almost everyone has heard the term SEO, especially if you have ever been around marketers. If not, then that is completely fine because you are at the right place to learn.
We have come up with our Beginner’s Guide to SEO to help you better understand everything there is to learn about SEO.
For now, let’s discuss what SEO is, why it is important and what you can do to best practice SEO on your website.
What Is SEO?
SEO stands for Search Engine Optimization and it is a marketing strategy to optimize your website in a way that it ranks higher on Search Engine Results Pages (SERP). Search engines, like Google, use SEO to identify and rank the contents of your website.
Ranking helps search engines decide which content is best suited to display in the search results of a user’s query. SEO practices help your content meet the requirements of search engines and those of their users. In essence, SEO helps you target your website, and its contents, to search engine users.
If you do not use SEO, search engines cannot identify or consider your website to display in their results. Given the wide audiences of search engines like Google, SEO is crucial for digital marketing and sales.
SEO is a tool designed for effective digital marketing. It achieves this by increasing relevant traffic to your website through non-paid, or organic, search results on Google and other search engines.
Why Use SEO on Your Website?
The importance of SEO cannot be understated. To give you a simple example, think of what you do when you have a query. Chances are that you ask Google about it, which is what a large majority of the internet using world does today.
This is because Google has all the answers on the internet, and they get those answers from websites just like yours. Every query on Google generates billions of results that are all coming from sources that Google does not own or run.
Google is simply the vessel that allows other websites to promote their content, brand, products or services to interested audiences. Which is why SEO is important because it helps you rank higher on SERP. Ranking higher on SERP means you get the majority of the web traffic Google is offering.
Why? Because not many people will go past the first page of SERP, in fact, one third of all users find the answer to their query on the first result on SERP and don’t bother going past the first page. This means SEO can help you rank first and get one third of all relevant traffic to your website.
The best part is that all of this is free, unless you pay Google for it. You see, Google displays Pay Per Click (PPC) ads on top of SERP because advertisers are paying Google for every click that users put on their results.
These PPC ads only last while Google is getting paid. Whereas organic results that are ranked high because of their SEO efforts, relevance and great content among other reasons, will always remain on top as long as they are relevant to the query.
How You Can Practice SEO for Your Website
The best SEO practices involve creating great content, building links, influence and domain authority, structuring your data, increasing page speeds and other practices. These are all things that only sound complex but are fairly easy to learn if you have the will.
Why pay others for digital marketing, PPC ads and SEO efforts to promote your website on search engines when you can easily do it yourself?
If you want to learn more about SEO or want to employ SEO practices to rank high and generate immense amounts of traffic and sales on your website for free, we highly recommend you visit our website and start learning on your own today.