With each passing day, more and more content marketing tools are appearing in the market. This is due to the rise in the number of people starting to create content. The Covid-19 outbreak and Work From Home becoming the new normal have encouraged more people to dive into the field.
If you can create good content, then that should be enough to drive traffic to your site, right? Not quite. Read on to learn how to effective content.
Why is Content Marketing Important?
The quality of your content will only matter – and get you loyal followers – if people reach your content. When people Google Search something, 90% of them click on the first set of results. Marketing is more important for content than for most other products and services as it is mostly free, and people don’t actively rummage through the available options but go for what is most easily visible and accessible.
Effective Content Marketing Tools and Tactics:
Like content, there is a race going on for Content Marketing Tactics and tools as well. Though the ultimate target for each is to assist in content marketing, they specialize in different functions, like:
- Content and project management
- Customer relationship management
- Content analytics
- Influencer marketing
- Desktop publishing
- Online advertising
- Content optimization
- Content experience
- Email marketing
- Digital analytics
- Team collaboration etc.
If you plan to have a content marketing team, SEMrush is a tool you should have. It aids throughout the process helping in ideation, creation, SEO optimization, and enhanced marketing based on updated data.
BuzzSumo is a search engine that identifies the best-performing online content. It has great data insights and gives you points to analyze factors behind top-performing content. From finding you influencers for promotions to keeping you updated on top trends, BuzzSumo offers it all.
With screen sharing, creating, editing, and sharing videos, Loom makes training sessions and workshops virtual which saves a lot of time.
A saving grace for editors, it is free online. It proofreads the content highlighting long, complicated, and errorful sentences, and offers suggestions to amend them.
HotJar is an analytics tool that offers you access to surveys, on-site polls, and session replays. This helps marketers determine users’ reasoning and thought processes behind their preferences and actions.
Other mentionable tools include:
- Adobe Photoshop
- Google Optimize
- Meet Edgar
Content marketing tools are a great way of collecting and analyzing data to create and market content accordingly. Finding the right tools that suit you can make your content more engaging and help you create efficient, result-oriented marketing strategies. And these are the two things that, if combined, can make your business dominate the market.