What Is Facebook Advertising?
Facebook advertising is one of the most effective forms of social media marketing out there. Facebook lets you post ads on their platform that target audiences and help their users gain awareness of your business. It is an excellent way to create leads and convert prospects for your business.
Why You Should Advertise on Facebook
As the third most visited website in the world, Facebook has over 2.7 billion active users every month, which amounts to almost 60% of the global social networking population. These larger-than-life numbers make Facebook ads essential for any business.
You want to capture Facebook’s audiences for your business, and mastering Facebook advertising is the way to do it. If you can correctly use Facebook ads, it can be very profitable simply because of the platform’s large and growing user base.
Most marketers agree that Facebook advertising is the most effective out of all other social media marketing platforms in terms of reach and ROI. One of the main reasons Facebook ads provide effective ROI is because they are relatively less expensive and give better results.
Facebook has unmatched data of its users, who give this data voluntarily to use the platform. This helps in marketing because you have a better understanding of who your audience is and what they like, resulting in a highly targeted approach.
Beginner’s Guide To Marketing
How We Can Help
At Beginner’s Guide to Marketing, we understand that many business owners simply do not know how to market their business effectively. They end up paying others to do it – but why pay someone else when you can easily learn how to do it yourself?
We provide a no-fluff approach in our book, “The Beginner’s Guide to Facebook Advertising“, where you can learn all the basics you will need. This book will guide and give you an understanding of what is possible and how to create impactful ads on Facebook for your business.
Here are just some of the things you can learn
From our Beginner's Guide to Facebook Advertising
Setting Up Your Accounts
Every beginner needs guidance on how to set up their accounts. Even if you are tech savvy and can set up accounts on your own, you may still need guidance for the best practices of setting up business accounts on Facebook.
Creating, Managing and Troubleshooting on Facebook Pixel
As with any marketing campaign, you need measurements of your Facebook ad campaigns. Facebook Pixel is the analytics tool that helps you measure the effectiveness of your advertising and beginners must learn to create, manage and fix any issues by assessing the data provided by this tool.
The Difference Between "Boosting" a Post and Advertising
Boosting posts and Facebook advertising are different, and understanding the difference is important because they have different effects. You want the added advantage of customization features and thought-out methodology that comes with advertising and learn how to use it properly.
With Facebook remarketing, you will learn to identify your past visitors who bounced from your business to target them and run ads based on their behaviors. This skill will help you spark their interests again and regain any lost momentum from your campaigns.
If you want to properly learn Facebook advertising, you will need to learn how to fix holes in your campaigns. By learning how to troubleshoot, you will be able to correctly trace and correct issues that are obstructing the outcome of your campaigns.
How to Advertise on Facebook
Creating impactful ads that drive traffic and capture relevant audiences is what Facebook advertising is all about. This is where you start learning how to effectively advertise your business on Facebook for the best results.
How to Create a Custom Audience in Ads Manager
Targeting is one of the most important aspects of marketing and Custom Audiences is how you can segment and target audiences on Facebook. You will learn how to use sources such as app or website traffic, customer lists or engagement to create Custom Audiences and efficiently target users.
Learning how to split test, or A/B test, on Facebook is important for the efficiency of your advertising campaigns. It will give you insights and you will learn how to effectively use the results from these tests for future campaigns.
Timing is everything in most business or marketing matters – and learning dayparting will help you schedule the optimum timing for your Facebook advertising to get the best results. This will optimize your ads by showing them at the right time when they are most likely to get results.
Learning Never Stops!
We have only scratched the surface of what you will learn in our guide and there is much more that remains to be discovered, learned and implemented in your Facebook advertising efforts.
If you have the time and desire to increase your business’s reach and subsequent returns, learn all the basics there are and take your marketing strategy to the next level. It can save you a lot of money and resources on outsourcing your social media marketing needs.